Not only did I work in marketing for 11 years. I was a business owner that entire time too, meaning I--like you--was a default marketer. 

If you own a business of any kind, from copywriting to farming to cheesemaking, you have no choice: you have to market. 

But how, when you know how to make food, not fans? 

One way is to make your farm marketing a habit. And one way to develop a habit is to regularly do something. Choose a few simple things and do them all "once." Not once as in one time only, but once a... The idea is to do things consistently, regularly...habitually, if you will. :-) 

To make it easy for you to form good farm marketing habits, here's a sample plan for you based on the power of once: 

• Post on your Facebook wall once a day. 
• Write a blog post once a week. 
• Email your customers once a month. 
• Update your website once a quarter. 

Now then, does that really look so hard? 

That's just a sample, an idea. Your farm marketing habit might look very different. But if you keep the focus on "once a..." you'll be less likely to get overwhelmed and more likely to get into the farm marketing habit. :-) 

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